Makeup Trends to Try in 2025: What’s Hot Right Now

As we embrace 2025, the makeup scene is a vibrant tapestry of innovation and nostalgia, blending bold statements with minimalist elegance. Here are the top makeup trends defining the year:

1. ’80s Chic Glam

The exuberant spirit of the 1980s is making a comeback. Expect subtle shimmery pearly textures on lips, cheeks, and eyes, delivering an elevated yet effortless look. Source

2. Skincare-Infused Makeup

The fusion of skincare and makeup is on the rise. Innovations in skincare have made treatments more accessible, and this focus is now being integrated into makeup products, offering both cosmetic enhancement and skincare benefits. Source

3. Bold Bushy Brows

The trend towards fuller, natural brows is gaining momentum. Embracing a more natural brow shape enhances individual features, moving away from over-plucked styles. Source

4. Big on Blush

Blush is taking center stage, with a significant uptick in popularity. The trend emphasizes a healthy, flushed complexion, adding a youthful glow to the face. Source

5. Minimalist Makeup

There’s a growing appreciation for natural, barely-there makeup. This trend focuses on enhancing natural features with lightweight products, promoting a fresh-faced appearance. Source

6. Multi-Functional Products

Efficiency meets beauty with multi-functional products. Lip-and-cheek tints, all-in-one palettes, and hybrid foundations with built-in skincare benefits are dominating, catering to on-the-go lifestyles. Source

7. Graphic Eyeliner

Sharp cat-eye looks are regaining popularity, adding a bold statement to eye makeup. This trend allows for creative expression with various shapes and colors. Source

8. Dark Cherry Lips

Deep cherry red lip colors are trending, offering a sophisticated and bold statement. This hue adds depth and richness to the lips, making it a favorite for evening looks. Source

9. Pearlcore and Metallic Accents

Pearlescent highlighters, shimmering eyeshadows, and metallic finishes are creating a soft, glowing look. These accents add sophistication and drama to any makeup routine. Source

10. Contouring Revival

Contouring is making a strong return, evolving from harsh, defined styles to a more natural, skin-enhancing approach. Modern contouring emphasizes subtle, radiant looks that enhance natural facial structure. Source

These trends reflect a dynamic beauty landscape in 2025, where individuality and innovation take center stage.